Boeckner — whose Operators project is signed to Last Gang Records, a subsidiary of eOne — shared news of the merger on social media, pointing out the ridiculousness of Hasbro acquiring the company "for 4 billion US dollars so they can have the rights to a cartoon pig."
Being realistic about working as a musician in the year 2019, Boeckner then wrote, "I predict the benefit of this to Operators will be somewhere between zero and negative US dollars." That didn't stop him from suggesting a Peppa Pig-inspired merch design, though.
Operators record label is being purchased by a toy company for 4 billion US dollars so they can have the rights to a cartoon pig 🙃https://t.co/MqBWsbDgAO— Boeck N9ne (@DanBoeckner) August 23, 2019
I predict the benefit of this to Operators will be somewhere between zero and negative US dollars— Boeck N9ne (@DanBoeckner) August 23, 2019
Friends and fans also suggested the Operators frontman try to make the best of merger by nailing down a deal for Power Rangers merch, an Operators-themed version of the classic Hasbro game Operation, or even a "Radiant Dawn action playset." Boeckner was admittedly "PSYCHED" at the prospect of his band transcending genre to become a "beloved story-led global family brand."
New Ops merch pic.twitter.com/iU9zwkmSZf— Boeck N9ne (@DanBoeckner) August 23, 2019
Cracking up here man. You should shoot for some power rangers swag.— Yukon Blonde (@yukonblonde) August 23, 2019
I can't wait for THE OPERATORS version this Christmas! pic.twitter.com/PeMsyDjvDw— Luke Flowers (@lafcreative) August 23, 2019
Radiant Dawn action playset please— Justin D. Joffe (@joffaloff) August 23, 2019
Fucking PSYCHED!! pic.twitter.com/rtKktP5EIE— Boeck N9ne (@DanBoeckner) August 23, 2019
chief officers sure do love storytelling— johnny (@killola) August 23, 2019
Of course, we're aware that Boeckner's tweets read sarcastic, and while the media landscape in Canada is much different compared to that below the border, it is jarring to know that only five companies currently control 90 percent of mass media in the United States.
Ride that vertical synergy pipeline bro!— Gold & Youth (@GoldandYouth) August 23, 2019
Such is the revolting reality of the late-stage capitalist world we currently inhabit, but there's still time to make sure that Peppa Pig/Gucci/Operators longsleeves never leave the drawing board.
Operators released new album Radiant Dawn earlier this year. Boecker recently sat down with us to answer the Exclaim! Questionnaire.