Massey Hall Will Now Be Part of the Allied Music Centre
The new complex will house four total live music venues
Published Dec 08, 2020The ongoing revitalization of Massey Hall — which includes additional performance spaces and hundreds of restored stained glass windows — will now also bring the iconic venue into the fold of a larger entertainment complex.
Today, the Corporation of Massey Hall & Roy Thomson Hall announced that 125-year-old venue would keep its name under the banner of the Allied Music Centre, a name that now adorns the new seven-storey tower rising up from behind the National Historic Site in artist renderings.
A press release explains that the project's name change comes from Canadian real estate company Allied Properties, who have made a "landmark contribution" to the revitalization effort that "expands the project's original scope and introduces Canada's premiere multi-purpose performance facility."
The Allied Music Centre's website offers the greatest look at revitalization efforts yet, highlighting the new venues, recording and broadcast facilities, a professional recording studio and instrument library, new lounge and bar spaces, and updates to Massey Hall itself.
Watch an accompanying video below, narrated by iskwē, for a glimpse at what's to come.
"When complete, Allied Music Centre will play a profound role in our cultural ecosystem, creating inspiring new opportunities for artists and music fans at every step along their journeys," Massey Hall & Roy Thomson Hall CEO Jesse Kumagai wrote in a statement. "From emerging artists making their debut to the world's most celebrated stars, young students discovering a passion for music to lifelong fans soaking in the energy of live performance, Allied Music Centre will be a home for all music and all people."